Sherry Sacino, YEA's
president, served as a senior advisor to the White House Office of
National Drug
Control Policy's national youth anti-drug media campaign
during the Clinton administration. In this
capacity, she was responsible
for producing the public domain broadcasts featuring celebrity athletes
who
communicated positive messages to kids. These programs are broadcast
directly into schools and
each one reached more than 10 million viewers.
Additionally, Sacino was responsible for molding the
partnership between
the ONDCP and the following organizations: Girl Scouts of the USA,
Boy Scouts,
Boys and Girls Clubs, National Basketball Association,
Major League Baseball, Olympics, NCAA,
National Federation of High
Schools and the Citizenship Through Sports Alliance. http://www.mediacampaign.org |